Wednesday, February 1, 2012

"How to play, eat it" all the time - Mui Ne Vietnam


"The boat up"
Mui Ne - Phan Thiet (Binh Thuan) and Ba Ria - Vung Tau is always the tourist destinations most attractive. According to the Tourism Board, each year, Binh Thuan attracted 300,000 international visitors and over 1 million domestic tourists. Tourism revenues surpassing Binh Thuan and Da Nang, Nha Trang. In addition, the average occupancy rate of the 4-star resort here to reach 80 to 85% / year, private sector reached 100% in Mui Ne Vietnam weekend batches.
According to Ms Phung Kim Vy, Vice Chairman Seahorse Resort & Spa (Mui Ne), capacity utilization of resort rooms are usually ranged between 70 to 85%. But the competition between resorts not only in connection with tourism network at home and abroad that are quality professional services.
If only in terms of distance from the city. City, Ba Ria - Vung Tau than Mui Ne. However, the competition is really the story of the future because today, the "new capital of the resort" (Long Hai, Ho Tram, Ho Coc) despite the 50 tourism projects licensed, but only resort has six standard 4-5 star went into operation.
Ms. Le Ngoc Quynh, General Director of Ho Tram Beach Resort & Spa, said to increase the percentage of international visitors, the company has established business units in Germany to work directly with travel agents. It is known that, in addition to traditional markets are Germany, the Ho Tram Beach Resort & Spa is growing tourist markets France and some other European countries.
Also related to the resort business, Huynh Kim Doan, Director of Real Estate Joint Eden (EdenReal), investors Eden Resort Phu Quoc Resort share, although occupancy rates in 2011 averaged 70%, but overall revenue fell more than in 2010. The reason is that little tour in the country, while the foreign tour, visitor spending for services less than before.



Exploiting business model "Rental Pool"
The resort business today is not merely a story of investors that since embarking on projects, customers have also become shareholders and in other respects, the investor is the management and creation Profit for the property here. Ms. Phung Kim Vy, said in 2004 when giving Seahorse Resort & Spa in operation, a "great country" has offered to buy back four of the resort villa units.
7 years later, when it resorts to stabilize, she continues to develop new resort project, also in Mui Ne Vietnam area.
Most resort projects are currently developing towards high-end complex, including apartments, villas and resort rooms. Accordingly, investors will sell items apartment, villa, this is also considered as forms of capital mobilization. Song to sell in tough times of the market, investors have started to build a resort in sync between the categories, the "strike fast, quick wins" through the subdivision can not be sold to exist.
This was evidenced by the open sale of products at The Cliff. After 3 weeks of open sales, 10 units and 5 apartment owners have booked. One of 13 units in this project is sold to the Spanish couple at a price of $ 700,000. The rest are grouped Hanoi customers to buy the full negotiate.
The investors also committed to the value of these assets will increase at least from 15 to 20% / year. Pursuant to make this commitment is the capacity to use both rooms in Mui Ne Vietnam maximize weekend or holiday, New Year, when that average room rates increased 20%.
Accordingly, when customers can buy service contracts signed with investors under the "Rental Pool" to mining lease (the right to resort villa owners two months / years, the number of days remaining sublease).
This method has been applied previously Refico opening sales period 1 Sanctuary Ho Tram Resort project and the project of Saint Simeon Ocean Forest Company Limited in Ho Tram (sales start in April 6 / 2011). Reportedly, Sanctuary Ho Tram Resort project, started selling one month period 11/2007, with 35 villa units, to 2010, phase one is complete, the sales performance of 90%.

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