Nam Fisheries dominate the market
One fact must be admitted, Binh Thuan now rarely buy fish sauce used Mui ne, Mui Ne Vietnam is whether the country's many popular brands of fish sauce which had a very long time. Through our survey of fish sauce at the counter of the supermarket Co-op Mart Mui ne, mostly housewives always choose to use fish sauce as: Chin su, Nam Ngu, II ... but few chosen buy the brand of Mui ne fish sauce. A supermarket customer reviews, or Fish sauce Nam II ... a specific aroma, sweet, salty medium using a taste and affordable price, so I do not own that many also enjoyed Fish sauce Nam. " That is why the South Fish sauce products, II, Chinsu are flooded throughout the shops, markets and supermarkets in the city of Mui Ne. Easy to see that the reason the city brand of fish sauce from selling our province, in part thanks to advertising campaigns, marketing is very professional of the "giants" sauce. The "extended" this (Chinsufood, Masan ...) used the strategy for continuous advertising on the media, that consumers are always heard, seen daily products with sauce ad scripts new, strange, eye-catching. He NHB, the former owner of a popular base sauce in Mui Ne Vietnam recognize that, not only in our province consumers of fish sauce favored by Masan Group, Chinsu, but the group also took industry market share in all other provinces in the country, especially the northern region. Mr. B also revealed by the large consumption of products that corporations Chinsufood, Masan has poured about where traditional sauce like Mui Ne and Phu Quoc Binh Dinh and Khanh Hoa ... purchased sauce material, and then reproduce, re-formulated its own, then hit the market under the brand name of this corporation.
Talk to us about this issue, Nguyen Huy Tien - Association president, said Mui ne fish sauce, fish sauce at the Association has 33 members (not counting nearly 100 manufacturing facilities in small sauce Mui ne area), but almost all fish sauce production facilities in Mui ne vietnam fish sauce consumed mainly in the provinces, the other, while consumption of fish sauce in the province are very modest. Except for some businesses, large sauce base and reputation can be consumed in various forms of fish sauce, remaining the other establishments selling primary residence sauce (or wholesale sale of raw materials in bulk) for some places it is often not a high turnover. According to Tien, Mui ne Vietnam fish sauce previously consumed staple in northern areas, but recently the group of fish sauce from the city. Ho Chi Minh began "attacking" the North, so consumption of base at Mui Ne Vietnam fish sauce was somewhat weaker. Therefore, a number of establishments in Jui Ne fish sauce not have been able to hold at risk to "hang" tent.
Forgotten "home"?
Still, many people still believe Mui Ne fish sauce and purchase of Mui Ne branded gifts to relatives or friends living far away. At a fish-sauce shop on Thu Khoa Huan (Phan Thiet), Anh Nguyen Minh Trung hesitation choose the sauce appropriate protein content to gifts. Middle England said: "When selecting a gift sauce acquaintances I always choose Mui Ne fish sauce. However, the type of sauce do in Mui ne basis of production, ensuring credibility and how much protein to suit individual tastes also take an extra step further options. " Company representative Mui Ne fish sauce (Fishaco) said that, if attributed to the base at Mui Ne fish sauce forever lo find markets in other provinces that missed "home" is also very difficult. Because, at present the company has over 100 stores, agents in the province are selling products of Fishaco sauce. However, the difficulty of particular Fishaco and facilities in Mui ne fish sauce is generally a lack of funding to carry out promotional campaigns, advocacy groups like frantic fish sauce Chinsu strong capital resources, Masan ... So, initially, the company can focus aims to improve the quality of fish sauce, improved packaging design and attention to offer promotions, sales ... to create trust, place firmly in the hearts of consumers, competition with other brands of fish sauce ...
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